Phil Company II Research Paper Example | Topics and Well Written Essays - 1000 words

Phil Company II - Research Paper Example This means that a company should create a brand after acknowledging the influence of economic forces on any given marketing environment. In the contemporary business environment characterized by economic forces created by free enterprise, a company’s brand has proven to play a substantial role in ensuring accomplishment of marketing objectives. Therefore, modern managers should develop reliable skills of initiating and developing a company’s brand. In the context of Phil Company, we will strive to create a brand that deems appropriate for the company’s marketing strategy. From a theoretical perspective, creation of a brand starts at the definition stage whereby a manager defines what a company’s brand should mean to all the interested stakeholders. Upon defining a company’s brand, the responsible manager determines clear objectives meant for that company (Julian, 2011). Based on the business profile of Phil Company and the prevailing marketing force s in the electronics manufacturing industry, Phil can develop a concrete brand by articulating marketing research information into their decision making processes. Research information helps in brand creation because it highlights the key stakeholders and their respective expectations with respect to the company’s marketing practices. In the context of Phil Company, research findings show the expectations of selected market segments. After an accurate definition of the brand, the next step should involve specifying the intended objectives of that brand to the interested stakeholders. A typical brand should communicate the intended message to the target audience(Peter, 2004). A brand should create a vivid perception of a company’s products’ qualities and uniqueness. Phil Company emphasizes the need to differentiate their product with respect to the element of competition in the industry. As a result, the brand developed will influence the target audience at an em otional level. The content of the created brand should achieve a feeling of connection to the consumers. In addition, Phil can achieve loyalty among the consumer population by engaging in the house of brands. In order to reach all its target audience, Phil Company will engage in active brand positioning, both at the domestic and the international market environments. Brand positioning can be achieved through the use of advertisement channels like the media, both television and print, or through the internet. Employment of these modes of advertisement will facilitate substantial positioning of Phil’s brand in both markets (Peter, 2004). Product pricing is another essential element in marketing. In a competitive environment characterized by the typical forces of free enterprise, product pricing is influential in a company’s marketing process. A business environment enjoying the economic aspect of free enterprise allows easy entry and exit from any product industry. In th is regard, the electronic products industry in the US and at the international level has numerous competing manufacturers. Therefore, Phil has to consider the influence of pricing during the development of their marketing strategy. Phil chooses to adopt three pricing strategies that can facilitate the development of comprehensive pricing principles. The first pricing strategy adopted by Phil is

Marketing strategy and KSFs of Apple Incorporation Dissertation

Marketing strategy and KSFs of Apple Incorporation - Dissertation Example Globalization has posed a major challenge to organizations to manage international business. Technological advancement has pervaded every field and marketing of high-technology products has become a specialized activity. The global economy is driven by technological innovation as the scope of high-technology applications is no longer limited to computers. The high-tech industries are characterized by a high degree of uncertainty as far as the markets, technology and competition which makes the traditional marketing tools unsuitable for these products. Apple Inc. features among the top 50 companies in Business Week in 2006. This is an Independent Research paper (IRP) with the objective of evaluating the marketing strategy and the key success factors (KSF) adopted by Apple Inc. when they were virtually on the verge of closure. Literature review of the existing marketing theories and principles was carried out and the framework for the IRP determined. This IRP is totally based on secondary data collected through academic journals and reputed websites through reputed search engines. The study concludes that the marketing strategy of Apple is based on several factors. They focus on continuous product enhancement and they anticipate and incorporate the customer needs of which even the customers may not be aware of. Over the years they have build a brand image and today they enjoy high brand equity on which they thrive. They have several channels to reach their products to their customers and have been able to build a community of Apple users. Long-range vision of the CEO contributes to its KSFs apart from the brand loyalty and the value they create for the customer. The key success factors of Apple include the long-range vision of the CEO, the brand loyalty, the value they create for the customer and the excel lent customer experience they provide at their stores. The study concludes with recommendations for further research. Table of Contents 1. Introduction 1.1 Background 1 1.2 Rationale for research 2 1.3 Organization of the study 3 2. Literature Review 5 2.1 Marketing strategy 2.1.1 Introduction 5 2.1.2 Product positioning/branding 6 2.1.3 Niche marketing 7 2.1.4 Customer engagement behavior 8 2.2 Theoretical perspectives 2.2.1 Competitive strategy 9 2.2.2 Key Success factors (KSF) 9 2.3 Overview of the computer industry 10 2.4 Overview of Apple Inc 10 3. Research Methodology 12 3.1 Purpose of the research and phenomenon 12 3.2 Research Philosophy 12 3.3 Research Strategy – justification for the chosen method 13 3.4 Data collection 14 3.5 Data Analysis 14 3.6 Limitations of the study 14 4. Findings 4.1 Introduction 16 4.2 Apple’s strategy 4.2.1 Product differentiation strategy 16 4.2.2 Advertising strategy 16 4.2.3 Brand Value 17 4.2.4 Distribution channels 20 4.3 Appleà ¢â‚¬â„¢s KSFs 4.3.1 Apple customer experience 22 4.3.2 Long-range vision 22 4.3.3 Creating value for the customers 22 4.3.4 Technological paradigm 23 4.4 Strategies of competitors 23 5. Discussion on findings 27 5. Conclusion and Recommendation 5.1 Conclusion 31 5.2 Learning outcome 32 5.3 Recommendations 32 References 33 1. Introduction 1.1 Background Globalization has posed a major challenge to organizations to manage international business. This requires organizations to have skills, efforts and resources in terms of manpower, financial resources and the capability to handle issues that may arise during the course of international operations. Globalization has led to unlimited competition across nations, cultures and organizations (Faria & Guedes, 2005). Technological advancement has pervaded every field and marketing of high-technology products has become a specialized activity. These require an effective marketing strategy, an understanding of international management of busine ss and knowledge of managing across different cultures. The global economy is driven by technological innovation as the scope of high-technology

Ethics of Online Learning with Pros & Cons Research Paper

Ethics of Online Learning with Pros & Cons - Research Paper Example Online education refers to a system of education whereby the learner is autonomous in learning and is separated from the instructor by time and space. The history of online education stems from the growth of modern communication technologies such as the internet that have enabled the students to learn at their pace (Bill & Mary, 2007, p 122). The topic is important since online education presents certain ethical challenges that may hinder the quality of education. The topic is essential in my career as a mathematics teacher since students expect educational content that will enable them meet their learning objectives (Bill & Mary, 2007, p126). In addition, learners need more explanation on complex mathematical models and techniques in order to effectively solve mathematical problems (Browne, 2010, p 247). Accordingly, skills in mathematics improve the cognitive and analytical capabilities of the learner thus leading to succeed in the workplace. The topic interests me because numerous multinational companies have complained about the low analytical and mathematical skills of graduates in the labor market. Accordingly, the education policies must promote equity of access, quality and diversity of choice of the mode of study (Bill & Mary, 2007, p 135). ... It is also referred as e-learning, web-based learning and computer-based learning due to the use of web technologies and computing in delivering knowledge and skills to the learners (Smith, 1996, p 25). It entails the use of telecommunication technology and computing in delivering and receiving of the course content materials. This type of education relies on videoconferencing and internet in ensuring that students receive the digital content (Browne, 2010, p 250). Course materials can be provided through different online medium such as e-mails, bulletin, online videos, discussion forums and chat rooms. Online learning can take place in the workplace, home, online access points or at a public library. For the past few years, the number of online learners has grown substantially that traditional higher education enrollment due to the high internet access and flexibility of online learning. Since 2003, online enrollments have grown by more than 400 percent. According to latest statisti cs, about 6.7 million students are enrolled to a least one online course in the United States. About 32 percent of the US higher education students have participated in online education while 65 percent of the higher education institutions have implemented online learning programs (Browne, 2010, p 257). Accordingly, the 21 percent annual growth in online learning enrollments has by far exceed the just 2 percent growth in traditional classroom enrollments in higher education (Haughey, 2007, p 141). About two-thirds of higher education institutions regard online learning as part of their long-term strategy in increasing the access, flexibility and quality of education. Despite the ethical challenges, about 70 percent of the educators rate online education outcomes either

Empirical study about the causes and social and health related impact Research Proposal

Empirical study about the causes and social and health related impact of smoking habits of Individual - Research Proposal Example This essay stresses that in order to explore the research objectives and achieving the primary aim of the research work, mixed research methodology will be taken into account. In this mixed methodology, both quantitative and qualitative research approach will be undertaken. In this regard, two prime methods of data collection, namely secondary data collection method, and primary data collection method will be taken into consideration. In the research work, the secondary data will be collected with the help of literature review method. In this method, different crucial literatures such as, books, journal article, previous research papers and online articles will be taken into account for the purpose of reviewing and retrieving information. Different books, journal articles, and online articles have been studied for the purpose of exploring some crucial information regarding smoking and its causes as well as impacts. Thsi paper makes a conclusion that in addition to this primary data related with the research work will be collected with the help of survey through questionnaire methods. In this method, an intensive field survey will be conducted with 50 randomly selected smokers. In the survey, questionnaires will be distributed among participants, and on the basis of responses provided by them, their attitude and perception regarding smoking and its effects will be analyzed.

Japanese Women in Meiji Period Essay Example | Topics and Well Written Essays - 3000 words

Japanese Women in Meiji Period - Essay Example Meiji era represents an age in Japanese history in which one substantial reform was carried out after the other for the progress of the Japanese society. Historians agree that the Meiji era in Japanese history presented a succession of large reforms that were to bring about an improvement in Japanese society. It appears that, although, the Meiji government did try to improve the situation for women in Japan, it could not alter fundamental influences. Thus, despite a movement towards emancipation, greater equality and freedom for women in Japan was to wait until the end of the war. It is clear, that although remnants of the Tokugawa thinking and fundamental influences from old Japan continued into the Meiji period, processes of reform and efforts for change accelerated into the Meiji era. A certain movement towards the greater emancipation of women in the Japanese society of the Meiji era is apparent. However, a pronounced change was only possible after the war when Japan was to surrender. Despite the reforms of the Meiji era, exploitation based on class differences, economic poverty and the inequality of the sexes had continued in Japan. A country in an era that had seen poor peasants selling their daughters to brothels without state intervention could not be an egalitarian society. Thus, a combination of factors related to tradition, economic inequality and class differences had resulted in a certain rebellion amongst some quarters. Although the Meiji government did try to improve the situation, it could not radically alter the inequalities in the society or change the Japanese mentality. Only a major revolution after the war made it possible for further positive change to occur.

History of horror gener and two media crtiques (film analysis) about Essay

History of horror gener and two media crtiques (film analysis) about Dracula 1931 and Frankenstein 1931 - Essay Example Since, the stories that are not relating to realty or generated to exaggerate a scene about a situation, many sorts of genre were introduced to the film industry. Such forms of stories are categorized as fiction. In all the cultures around the world there is a concept of the devil, demon, and negative darkness. In the earlier centuries, civilizations had a strong concept of non-physical spirits, which were meant to horrify people. The legends about monsters and heroes that defeated them and saved lives of many have been heard for over several millenniums. Even in the Chinese dynasty, it is found to be believed on ancestors worship since 1500 years B.C. Probably every culture having a set of stories and tales that  make a  person wondering and having  chills gave rise to horror movie’s genre in films (Spadoni, 2009). In the horror category, first the Gothic tradition took part with a novel, The Castle of Otranto, by Horace Walpole (1764). That novel gave popularity to the word ‘Horror, leaving its readers stilted as it had a supernatural shock. Then came other writers who gave us the short stories and novels in this category. One of them was the first great and classic novel ‘Frankenstein’ in 1818, written by Mary Shelley. Bram Stoker and Edgar Allan Poe were also the famous gothic writers of the 18th century. It was through the gothic literature that the horror genre inspired the filmmakers as a unique category. This genre also gave rise to the Halloween monsters, which is a fast approaching concept. The term ‘Horror’ is a projection of fear, it is a part of  the  imagination, whether we appreciate it or not. The modernized horror genre had been introduced for about 200 years ago. This genre was popular in books and theater. The first horror film was made in 1930, ‘Spook Tale’ from 1895, by Lumpier brothers. In the 19th

Film analysis paper Essay Example | Topics and Well Written Essays - 750 words

Film analysis paper - Essay Example The final concept is Zoe’s lack of openness to the therapist. These concepts will be explored in the film, and their application in the film will be determined. The consequences of this concept to the relationship will be determined (Lanham and Rowman 5). The most evident concept seen in this film is Zoe’s sex addiction. Sex addiction is the escalating and persistence in sexual engagement in spite of an increase in negative consequences to others or oneself. Just like another addiction efforts to stop this addiction can be in vain. This concept of sex addiction is observed in the initial scenes of the movie, right after Zoe visits Quinton Canosa. During her visit, she gets attracted to Quentin, the owner of Quinton Canosa. Their first meeting begins, and this is even more evident when Zoe takes the contract papers to him to sign for the beginning of their business partnership. Interestingly, this turns out to be a sexual connection for them (Lanham and Rowman 12). The concept of sex addiction is well applied in the film. Zoe is not fully satisfied with her husband and instead of talking things out she decides to look for comfort elsewhere. Zoe often meets up with Quinton where she finds the satisfaction of her addiction. She does this over and over, and even spends time at work thinking about her meetings with Quinton. It  affects her devotion to her career during one time she is set to meet with a client at a hotel, but she fails to turn up on time. She then arrives very late when the client is leaving and lies that her daughter fell sick. Addiction consequently affects Zoà «Ã¢â‚¬â„¢s relationship with her kids since she even misses out on occasions that are important to her children with excuses of being sick and sometimes having a lot of work in the office. However, this constant meeting with Quinton increases her addiction. She one time