Creativity versus Intelligence Essay Example for Free

Creativity versus Intelligence Essay I have been accepted by a research company, a company I have been dreaming to be a part of ever since I discovered that I have extreme interest for research and that I possess skills that only researchers have. My mother however has a bakeshop that I play a large role in; without me, my mom will be having excruciating difficulty running the business alone. As soon as I received the letter stating that I have been accepted to the part-time research job I applied for I went to the company downtown and spoke to the one in charge of the Human Resources division. I have been told that if I have finally decided to accept it, I should return for the contract to be signed. I left the research company and drove around town thinking of what I should do. As I was driving my mother called and told me to drop by at the bakeshop as soon as I can. When I arrived there a few minutes later she told me she’ll make an offer I could not refuse. She said she will promote me – from being an assistant baker to be the head, a dream which I have been yearning to attain as well. Creative Thinking Strategy I left the bakeshop to think. I called my best friend and told her I would like to brainstorm with her with regards to my dilemma. I am aware that in brainstorming I should: 1) â€Å"suspend judgment† or to make a final assessment or evaluation later; 2) â€Å"think freely† or to include countless options even though they are ridiculous or seemingly impossible to attain; 3) â€Å"tag on† or to develop and adapt the ideas of other individuals; and 4) come up with countless of ideas (Harris, 2002, n. p. ). This is what my best friend and I did: First, I â€Å"suspended judgment† by considering both accepting the job in the research company and taking the promotion in the bakeshop as excellent choices (Harris, 2002, n. p. ). This helps me avoid being biased on one over the other (Harris, 2002, n. p. ). This strategy plays a large role in balancing my options at least initially (Harris, 2002, n. p. ). Second, I engaged in â€Å"thinking freely† (Harris, 2002, n. p. ). This led me to come up with ridiculous options like â€Å"maybe I should give up both opportunities and focus on my studies first; maybe later I will have these chances knock up my door once more† and â€Å"maybe I should just ask my mother to wait until I finish my contract with the research company† (Harris, 2002, n. p. ). Third, I â€Å"tagged on† as well (Harris, 2002, n. p. ). I developed and adapted the idea of my best friend to just stay in the bakeshop since my mother needs me more than the research company (Harris, 2002, n. p. ). She said that I should be doing my responsibility first as a child before I attend to somebody else’s (Harris, 2002, n. p. ). I took this seriously and thought I should really pick this as the best option especially that it is our own business after all (Harris, 2002, n. p. ). The current generation, as well as, the succeeding generations will be the first ones to benefit from this if I just stay and help make it more successful (Harris, 2002, n. p. ). Finally, I listed down all the other options I have including taking both jobs and just go through everything successfully by employing time management and discipline (Harris, 2002, n. p. ). The Solution The option I have chosen is to accept the part-time job at the research company, as well as, the promotion at the bakeshop while attending college. I will do my best to carry out my responsibilities through time management as well as discipline. Reflection on the Difference between Intelligence and Creativity I realized that, indeed, â€Å"time pressure quashes creativity because it limits people’s freedom to ponder different options and directions† (Murray, 2002, p. 24). If the company obliged me to return there to sign the contract ASAP or if my mom pressured into deciding ASAP, I would not have thought clearly, I would not have gotten the chance to evaluate all the possible options that I have and would not get to pick the best alternative as well (Murray, 2002, p. 24). This also made me realize the difference between intelligence and creativity. Intelligence may be innate, it may be there when you need it; it may also be acquired through a good education. Intelligence is stored and may just be retrieved if necessary. Creativity on the hand may also be innate and may also be acquired; but it is different in such a way that unlike intelligence it cannot just be retrieved and utilized. There are other factors to consider for instance â€Å"time pressure†, this may get in the way of creativity (Ordonez et. al. , 1997, pp. 121 140). One may be intelligent but one cannot be too creative especially if he or she is under time pressure; in fact it has been concluded in a certain study that â€Å"†¦if one is crunched the less likely he or she will be able to solve a tricky problem† (Murray, 2002, p. 24). References Harris, R. (2002). Creative Thinking Techniques. Retrieved November 14, 2008 from http://www. virtualsalt. com/crebook2. htm Murray, B. (2002). A Ticking Clock Means a Creativity Drop. Retrieved November 14, 2008 from http://www. apa. org/monitor/nov02/tickingclock. html Ordonez, L Benson, L. (1997). Decision under Time Pressure: How Time Constraints Affects Risky Decision Making. Organizational Behavior and Human Decision Processes (71) 2, 121 – 140.

The Importance Of English Language English Language Essay

The Importance Of English Language English Language Essay The usage of English Language has become significant in our daily life. It is a fact that English Language is the language that is used globally in the world nowadays. Many countries governments practise English Language as the formal language to carry out their jobs and to complete the paper works. In conjunction with the global trend, the English Language society of SMK Pandan Indah has planned some activities to be carried out in the school compound since the beginning of the year. This is implemented so that the students of the school can be exposed to the importance of English Language. Aims and Objectives of Programmes With the support from school administration, the English Language society manages to carry out the English programmes for all the students to participate in. There are few aims for the programmes to be held. First of all, the English Language society wishes to fully make English Language to be visible in the school compound. To make the English Language to be visible in the school compound, five essential skills are needed to be promoted among the students, that are reading, listening, speaking, writing and grammar. All the students must master all these skills to avoid being eliminated from the global trend. Besides, the second aim English Language society conducts English programmes is to make use of English as the medium of communication. Nowadays, english has become vividly important in the world. Many countries use English as the mean in carrying out the administration work. Being able to speak in English is not a strange anymore. Students who are not able to communicate English with people will be eliminated from the global trend. As we all know, the world nowadays becomes very competitive and undergoing rapid changes. Students must be able to improve themselves from time to time. Mastering English Language is unavoidable anymore. To support with the aims being set, English Language society has planned two activities to be carried out throughout the year. The first programme is learn a phrase a day. The objective is to boost up students confidence by standing up on the stage to speak in English. This activity will provide a medium for students to practise their English publicly. Through this programme, the students are also able to improve their pronunciation of English. Students of new era are weak in pronunciating the correct way of English words. From this activity, students are expected to learn the correct pronunciation of English words. Moreover, students will have the chances to boost up own confidence when presenting in English in front of the audience. The second programme is English Fortnight. In that two weeks, many activities will be organised by English Language society. This is to promote the use of English when participating in competitions.The students will be exposed to the importance of English Language through a series of activities being carried out. They should not only focus on their mother tongue respectively, but to learn other languages as well. Through the activities, students are expected to equip themselves with fluent English as it will be very helpful to them in the future. Duration of Programmes At the beginning of the year, English Language society officiated the learn a phrase a day activity at the assembly. An opening ceremony was held on 10th of January, 2011. This activity was being carried out throughout the whole year. Everyday before assembly commences, the activity was held on. It took up around 5 to 10 minutes for every presentation. For English Fortnight, it was held at the midst of the year, which was around the end of April to the beginning of May. The opening ceremony for English Forthnight was held on 25th of April, 2011. The programme lasted for two weeks consecutively. A series of activities was planned to be organised for all the students to participate in. Both programmes were carried out during schooling hours. For morning session, the programmes were held on from 7.20am until 1.20pm for Mondays to Thursdays, and from 7.20am until 12.45pm for every Friday. Meanwhile, for afternoon session of schooling, it is from 1.20pm until 6.45pm for every Monday and Friday, and for Fridays, the schooling hours are from 2.20pm until 6.45pm. Target Group Both programmes were being carried out with its specific target group. For the programme Learn a phrase a day, students of form four were required to take turn to present at the daily assembly. For afternoon session, students of form one and form two needed to send representatives for each class to give presentations on the stage everyday. Students of form three and form five were excluded as they were informed by the school administration to concentrate fully on government examinations, that were PMR and SPM. Meanwhile, English Fortnight was planned to involve every student of each form. There were numerous activities that took place for specific form of students to join. For examples, essay writing competition was held and targeted on form three and form five students. Choir singing competition was held for every form of students. Form one and form twos students were involved in poem recitation competition. Impromptu speech competition was organised targeted for form fours students. Report on implementation of Programmes Learn A Phrase A Day Learn a phrase a day was the major programme that was held according to the school policy. The programme was subdivided in to two parts. On Mondays, students selected were required to deliver speeches in English. For Tuesdays to Fridays, students were required to choose a phrase to present on the stage. The phrase could be selected from idioms, vocabularies, and so on. One week before the presentation of phrases, English teachers would guide the classes to elect few students for the presentation. For every presentation, two students would be selected. One would hold a manilla card written with the phrases of the day while the other one would explain the phrases to all the students in the assembly. The meaning, and the example are needed to be provided by the presenter so that all the students would get to understand the phrases better. For every Monday, one student would be needed for the presentation only and the respective student was required to present a speech. The speeches presented by the students must be conducted in English Language. The mean to select students for the presentations was on the teachers discretion. They could either choose the representatives by themselves, or being democratic by organising the voting session. In the morning session, form four students were involved in it only. Hence, every of the students in form four had to take turn to present on the stage according to the ascending order of the class name lists. Excuses such as sore throat, stomachache, or headache were not being accepted for them to skip the presentations, unless they could have the medical certificate verified from the doctors as the proves. Nevertheless, they could exchange the position for presentation with their classmates, with the base that the particular student agreed with the exchange. For form one and form twos students, the programme started from students of form two. This was because form twos students had adapted to the new studying environment after studying in the school for one year. Form ones students were still undergoing a period to adapt to the new studying environment and new rules and regulations. Their session started after March of 2011. The schools top administration would become the panel of judges to evaluate the performance of each presenter. The marks were allocated based on the pronunciation of the phrases, the content of the presentation, and the combination of gesture. The marks were collected to be accumulated until the end of the year. It was not an individual competition, but a class competition. Classes accumulated with the highest marks would be awarded with the RM500 and hamper worth RM200. Eventually, 4K class won the champion away for morning session while for afternoon session, 1S defeated other classes and took the prizes away. English Fortnight English Fortnight was the second major programme organised by English Language society. It was held from 25th of April, 2011 until 6th of May, 2011. A series of activities and competitions were planned accordingly. The first activity of the programme was choir singing competition. Every form of students were required to take part in it. Every class had to prepare a song to perform. The selection of songs was on their discretion, but with one criteria that all the songs must be performed in English. One week was given to them for the preparation work. The competition held on 3rd of May, 2011 in the school hall. The performance will be judged by few criteria, that were the combination of gesture, the rhythms of the songs and the content of the songs. Use of costumes was optional too. They could prepare some equipment to aid in their performance. Each class had to finish their performance within 8 minutes. There were 3 judges responsible for the adjudication, that were Mr. Herman, Ms. Wong, and Ms Geraldine. The competition went well as scheduled. Each of class performed well and the judges had the hard time to choose the winners. For the morning session, 4K emerged as the champion with the song t itled Love is Colour Blind. The first runner up went to 3S with their song You Raise Me Up. The second runner up went to 5K, who sang Hero. Meanwhile, 2B won the champion away for the afternoon session. 1M won the first runner up while third place went to 1K. The champion received cash RM 200 and hamper worth RM100. The first runner up would receive cash RM 150 and hamper worth RM50 while cash RM 100 was given to the second runner up. The champion teams were required to perform once again on the stage during the closing ceremony. Essay writing competition was another activity being held on. The competition targeted on form three and form fives students. Each class had to send two representatives to take part in the competition. The competition was held in the language room. The title of the essay writing was The role of English Language in the future. All the participants were given one and a half hour to complete the essay. The essay must be at least 350 words. Mr Illamaran and Ms Toh were the judges to mark the essays. The winners name list was announced during closing ceremony. The champion would receive hamper worth RM100. The first runner up would have a hamper worth RM50 while the second runner up would receive hamper RM30. Eventually, Cedric Koh from class 5K emerged as the champion and Mohd Hashim Hafiz won the first runner up place. The master pieces of them were pasted on the board and were uploaded into the school buletins. Besides, there was an impromptu speech competition which was specially for form fours students. Each class had to send a representative to participate the competition. The competition was carried out on 28th of April, 2011. On that day, all the participants were needed to gather at language room at 9am sharp. Participants were given the topics on the spot. They chose the topics by drawing from a box prepared. 5 minutes was given to them to prepare after they getting their topics respectively. Marks will be allocated on the combination of gesture, the content, the fluency of the speech, and the vocabularies. Ms Jamielah and Mr. Lim were the judges to evaluate the participants performances. Some gave up as the topics they got were too difficult and they were not able to think critically for the speech. Meanwhile, some students managed to perform well and they spoke in English fluently. Both panels had the hard time choosing the final winners for the competition. Damian Phun from class 5K emerged as the champion with the score 91 out of 100 marks. He took away hamper worth RM200 and cash RM200. Both judges were stunned with his impressive performance when his turn to deliver the speech. For the poem recitation competition, it took place in the school hall. Every class in the afternoon session were required to have a representative to participate in the competition. It was the last activity carried out in English Fortnight. Each participant was allowed to recite the poem of their choice within 5 minutes. Mr. Ong and Ms Lim were the panels to evaluate the performance of all the participants. They allocated the marks for the pronunciation of the grammars, the gesture, and the rhythm of the poem. All the participants prepared well as they managed to recite the poems with different rhythms. All the students applaused for their great performances to show their supports. The champion of the competition was Caryn Chang from class 2S with the poem entitled Road Not Taken. She took away cash RM200 and hamper worth RM200. Derek Lim for class 1M scored the first runner up place and take away cash RM100 and hamper worth RM100. His poem was Mama. The second runner up went to Audr ey Lim from class 2B with the poem titled Loneliness. Strengths and Weaknesses of Programmes The implementation of both programmes were a success. All the activities went well smoothly. To have a better performance in organising programmes in the future, English Language society had numerous meetings to discuss about the progress of the programmes and to analyse both programmes. For the strengths analysed, English Language society appreciated for teachers and students full cooperation. All the teachers had played their part according to the organising committees set. Any arguments incurred the teachers would calm down first before discussing in order to find out the solutions. The students were cooperative too as most of them were active in participating in the programmes designed. They were not shy to take part in it, vice versa, they volunteered themselves to represent the class respectively in the competitions. Through the programmes planned by the English Language society, all the students were given a chance to expose to the use of English. They had the opportunity to practise English in the daily life. Some of the students realised the importance of English and began to speak in English when communicating with students or even teachers. As the saying goes Rome was not built in one day, learning English is not simple, and we should figure out the different ways to improve English respectively. Through writings, students would be able to increase the vocabularies. The writing skills would be increased too. Through speaking, students would be confidence to communicate with others in English. They would not be shy to speak in English. Though listening, students would tend to understand what others say. They would not be blurred with what others say. Indirectly this will greatly enhance the discussions among students and establish good relationship among each other. In short, the programmes p rovided a medium for all the students to learn English and to speak English among them. Without support from parents and school administration, both programmes would not success. During the planning of the programmes, English Language society received great support from both parties. This indirectly boost up the progress of the plannings and the programmes were very successful. School administration had contributed the equipment needed such as PA system, the classroom and so on. Meanwhile, parents had played their part in encouraging their children to take part in the competitions organised. Morever, English Language society managed to seek for sponsorship from outsiders. The committee members approached to local companies to request for sponsorships of the hampers. The companies were willing to play their part in corporate social responsibilities by sponsoring the hampers and providing the incentives as the fund of the programmes. Nevertheless, English Language society had noticed few weaknesses that are needed to improve. First of all, in some competitions such as impromptu speech competition, most of the participants were old faces. All these participants were the school representatives for speech competitions. Indirectly this will discourage other students to take part as they think that they will definitely lose to the school representatives. Their confidence was gone before competing. Besides, the PA system of the school was old and not modern enough. During competitions such as choir singing competitions, the committee members often faced the problem that PA system was malfunctioning. The competition could not go smoothly. The malfunctioning of PA system nearly caused the competition to be delayed and could not finish on time. Furthermore, in the progress of the competitions, some students tend to give excuses such as going to toilets to leave the classroom. Indeed they went to watch the competitions and support their classmates. They would rather played truancy to watch the competitions that staying in the class to study. Schools disciplinary will be affected when the outsiders know. Suggestions and Recommendations In order to maintain the English programmes at high spirit, English Language society would like to share some suggestions and recommendations for improvements. First of all, English Language society would wish that the school administration would give the permission to extend the activities to be carried out outside the formal schooling hours, regardless the time and places. This is to enable the students or parents to watch the competitions and to give support to the participants. For the broken PA system, the school administration is advised to take immediate action to send the PA system for repairing and maintenance in order to maintain the good quality of the equipment. Furthermore, teachers should often encourage the students to speak English in the class through a series of indoor activities. Teachers are the ones who colour the students life, hence they should be good role models by speaking English with the students. Monitors are ought to lead the class to talk in English too. Students will be influenced when most of the students speak in English. Students should not tease those who are weaker in English, vice versa, they should become guiders to help them improve their English. Conclusion In a nutshell, the programmes planned by English Language society had hopefully generated positive effects towards the students, teachers, or even parents. As the saying goes, Practices Make Perfect, students should always bear the quote in mind and begin the trend of speaking English. The English Language society will keep the hard work up and plan the similar programmes next few years to benefit all the students and make English Language becomes more visible in the school compound.

Regulatory Frameworks for Financial Reporting

Regulatory Frameworks for Financial Reporting Discuss the reasons why we need a regulatory framework for financial reporting. What are the advantages and disadvantages of making accounting rules by law as opposed to using IASB standards? The body of rules which determine how financial accounts will be compiled in any particular situation are known as the Generally Accepted Accounting Principles (GAAP); these are drawn from a number of sources. The first of these are legal; the main sources of these include the Companies Act 2006, as well as EU Law and the remainder of the UK common law. The second strand of this includes national and international accounting standard such as the ASB and IASB (International Accounting Standards Board) standards, as set by the Accounting Standards Board and their international equivalent; they will also work to establish public opinion on proposed new standards, and use seminars to discuss issues within accounting. The third strand is comprised of the rules of the Stock Exchanges, though these are only applicable to companies listed on the LSE or AIM. The major argument in favour of a regulatory framework is that standardisation is encouraged and, through this, we are able to make an accurate assessment of financial health. As Alexander and Britton point out, before the introduction of these standards, different firms in similar situations were following different accounting standards, leading to different and incompatible results (Alexander and Britton, 2004). Indeed, when takeovers occurred, different valuations taken by accountants could potentially generate vastly different results, given the uncertainty as to what to include: this, in turn, was bad fro the reputation of the accounting profession. The framework, in the shape of both law and accounting standards, allows for the element of subjectivity to be lessened. Further advantages of the current regulatory framework include increasing level of information for the end user, through stipulating minimum standards of disclosure; in addition, the current system benefits through input both from government (in statute, for example), and from the accountancy profession, which arguably works to ensure a balance of interests. However, within this, we then face a choice between regulation by statute and regulation through accounting standards, each with their relative merits and demerits. I shall discuss these in turn. The first advantage is that accounting standards act as a way of reducing the disparate methods by which one may create accounts; this, in turn, makes the account of greater benefit to the end user, given that they have a document which is easily comparable to others of the same kind. Without such a standardisation, there is a risk that different firms of accountant may have chosen to classify a particular type of asset or debt in a different way. Alexander and Britton (2004) demonstrates this through the example of property how is this to be valued? We might argue that it should retain the value for which it is bought; alternatively, we could say that the value should be this, minus depreciation; or thirdly, we could say that the value (given that prices of property will almost always be rising) should be the original price plus an inflationary multiplier. This is just one example, and taken over a large company, the potential for fluctuations is substantial. In an internationalise d economy, this value is correspondingly increased; Zeff (2007) remarks that the introduction of international standards has led to a very great increase in global comparability in relation to what we had before, namely, every country using its own national standards, which differed considerably from country to country. Indeed, Haller and Walton (2003) describe this as the nub of the international accounting problem. How do companies that want to operate across national (and therefore usually cultural) boundaries convey economic information appropriate for business decisions? Secondly, they provide a focal point for debate over what accepted practice should be. At present, it has occasionally been argued that accounting standards are not based on any coherent conceptual framework, but rather exist simply as rules in themselves (Alexander and Britton, 2004). The IASB is a body well-poised to correct such a problem: thus, in recent years, the IASB has launched a project to develop an improved common conceptual framework that provides a sound foundation for developing future accounting standards. It is difficult to imagine Parliament giving time to such a broad yet arguably essential task. Thirdly, on much the same basis, it may be argued that accounting standards are much less rigid than relevant legislation; each change to legislation will require a separate bill to proceed through Parliament, in contrast to accounting standards. Thus, the maintenance of accounting standards provides a body of rules that create standardisation while simultaneously lacking a legalistic rigidity. In addition, the true and fair view can be used when justifiable to override other accounting standards which may apply (Fearnley and Hines, 2003). Fourthly, it can be seen that the introduction of accounting standards have encouraged companies to make available more information than they otherwise would have. Examples of this can be seen in, for example, Robins remarks that FRS 3 (on reporting financial performance), requiring companies to highlight a range of different financial performance indicators (such as the results of continuing operations and discontinued operations) which allow a greater level of information than if simply profit were indicated (Robins, 1999). Through requiring enhanced disclosure of information, it can be argued that accounting standards create a greater standard of information to the end user, and thus the value of accounting in general. Fifthly, it may be viewed as an advantage that the guidelines are created by people with a strong connection to the industry; that is, professional accountants. Statutes such as the Companies Act are inevitably subject to party political pressures: and, in despite their best intentions, Members of Parliament are unlikely to have the same level of expertise as people with vast experience in their field. A further point is that when Parliament drafts legislation, it will intend for it to be applied by the courts; it would therefore be more difficult to create comprehensive standards in such a way than it would be to do so through a body comprised of accountants, creating standards for accountants. We may conclude that a system based on professional considerations is more likely to provide an accurate assessment of an institution. On the other hand, there are a number of corresponding criticisms. Firstly, requiring additional information, and for institutions to comply with certain standards, will inevitably lead to an increase in costs; checking that a set of accounts adheres to a particular set of standards will be require more work than simply taking an ad hoc approach. In addition, each new set of standards will entail its own costs for example, in re-training accountants who had become used to different standards. Secondly, it may be argued that these guidelines are increasing in volume and complexity. Indeed, a letter from the International Corporate Governance Network to the IASB asked whether some instruments are so complex and unstable that not only is portraying things by one number insufficient, but the users of accounts and stakeholders would be better served by the recognition that there may not an answer. Thus in certain areas, complexity will firstly make the standards more difficult to enforce , but also perhaps create inappropriate results, as they are inappropriate to the particular context. This is a particularly strong criticism if we consider that the economic case for the regulatory framework is perhaps unproven: The case for uniformity in accounting is not based on any settled body of evidence, or literature (Bell, 2005). Thirdly, the fact that the guidelines are both set and disciplined by the accounting profession means that there may be no effective method of enforcing the standards this is in contrast to any statutory system, which will be enforceable through the courts. Where professional accountants are involved, the only sanction for breach of these guidelines would appear to be through professional bodies, which have been slow to do so (Lewis and Pendrill, 2003). This is a particular problem, considering that (as seen above), part of the argument for accounting standards is in fact to uphold the reputation of the profession. In addition (and as Lewis and Pendrill point out), many accounting standards deal with issues which in a democratic society, should arguably be subject to democratic controls: the example given is that of FRS 17 (Retirement Benefits), which stated that deficits in a company pensions scheme were to be treated as expenses on the profit and loss account. This is an issue of national importance. Finally, requiring further standardisation means that there will be a trend towards rigidity in financial reporting; it has long been feared that this will lead to accounting becoming a process of rote learning of rules, without searching for any meaning within them. (Baxter, 1962) Thus, although there will be a standardised system, this will not necessarily be one in which these rules have principled bases; at the same time, such standards remove any opportunity for individual judgment or discretion.. In addition, a rigid set of standards will not be appropriate in every situation to which they might be applied; for example, the property industry protested the application of SSAP 12 to property since its introduction (Andrew and Pitt, 2006; SSAP19 was later introduced to cover this). It may even be that an emphasis on rules over judgment distorts the realities of a given situation the experience of FRS5 has shown that judgement-based accounting can operate successfully to report ec onomic reality in a situation where previously there had been an over-reliance on rules (ICAS, 2006). In conclusion, while there is a clear value in standardisation (in that accounts, through being created from the same standards, are more reliably comparable), it would appear that there are certain conflicts. The first is between expertise and control: to what extent should Parliament allow standards boards to create their own rules, benefitting from their own experience, and to what extent should their own political persuasions have a role? The same problem applies in enforcement allowing the accounting industry the opportunity to enforce their own rules gives them the independence to enforce them using their own expertise, but otherwise could lead to charges of indifference to their own wrongdoing. Secondly, there is a conflict between standardisation and complexity; though the aim of standardisation would perhaps be best served by standards covering every possible eventuality, these would be so lengthy and comprehensive as to be unworkable; to some extent, we must rely on broade r principles. The relative merits of each of the relevant methods will therefore depend on the approach we take towards each of these conflicts.

Vodou Religion :: essays research papers

Vodou, a traditional Afro-Haitian religion, is a worldview encompassing philosophy, medicine, justice, and religion. Its fundamental principle is that everything is spirit. Humans are spirits who inhabit the visible world. The unseen world is populated by lwa (spirits), mystà ¨ (mysteries), anvizib (the invisibles), zanj (angels), and the spirits of ancestors and the recently deceased. All these spirits are believed to live in a mythic land called Ginen, a cosmic â€Å"Africa.† The God of the Christian Bible is understood to be the creator of both the universe and the spirits; the spirits were made by God to help him govern humanity and the natural world. The primary goal and activity of Vodou is to sevi lwa (â€Å"serve the spirits†)—to offer prayers and perform various devotional rites directed at God and particular spirits in return for health, protection, and favour. Spirit possession plays an important role in Afro-Haitian religion, as it does in many other world religions. During religious rites, believers sometimes enter a trancelike state in which the devotee may eat and drink, perform stylized dances, give supernaturally inspired advice to people, or perform medical cures or special physical feats; these acts exhibit the incarnate presence of the lwa within the entranced devotee. Vodou ritual activity (e.g., prayer, song, dance, and gesture) is aimed at refining and restoring balance and energy in relationships between people and between people and the spirits of the unseen world. Vodou is an oral tradition practiced by extended families that inherit familial spirits, along with the necessary devotional practices, from their elders. In the cities, local hierarchies of priestesses or priests (manbo and oungan), â€Å"children of the spirits† (ounsi), and ritual drummers (ountà ²gi) comprise more formal â€Å"societies† or â€Å"congregations† (sosyete). In these congregations, knowledge is passed on through a ritual of initiation (kanzo) in which the body becomes the site of spiritual transformation. There is some regional difference in ritual practice across Haiti, and branches of the religion include Rada, Daome, Ibo, Nago, Dereal, Manding, Petwo, and Kongo. There is no centralized hierarchy, no single leader, and no official spokesperson, but various groups sometimes attempt to create such official structures. There are also secret societies, called Bizango or Sanpwà ¨l, that perform a religio-juridical function. A calendar of ritual feasts, syncretized with the Roman Catholic calendar, provides the yearly rhythm of religious practice.

Fetal Alcohol Syndrome :: essays research papers

Fetal Alcohol Syndrome   Ã‚  Ã‚  Ã‚  Ã‚  What is Fetal alcohol syndrome? Exposure to alcohol before birth can cause a variety of different problems. One of the most severe effects of drinking during pregnancy is fetal alcohol syndrome (FAS). FAS is known as one of the leading preventable causes of mental retardation and birth defects. If a woman drinks alcohol during her pregnancy the baby can be born with FAS, which is a lifelong, physically and mentally disabling condition. FAS is characterized by distinctly abnormal facial features, a growth problem, and central nervous system problems (brain problems). People who suffer from FAS may either have problems with learning, memory, attention span, communication with others, vision, and/or hearing. These problems often lead to trouble in school or social problems and getting along with others. FAS is a permanent condition is already born babies who have it. It affects every aspect of an individual’s life and the lives of the people around them. Howev er FAS is one hundred percent preventable if a woman does not drink alcohol while she is pregnant.   Ã‚  Ã‚  Ã‚  Ã‚  Many people do not think that Fetal Alcohol Syndrome is common. This statistic however is widely varied. Studies show that FAS rates range from 0.2-1.5 per 1,000 births in different areas of the United States. I think that the odds of a child suffering from FAS is low because most mothers that have children are smart about their choices, if you know you’re having a child then you must give up the alcohol. Fetal Alcohol Syndrome is only based on the mothers care of herself and if she chooses to endanger the life and well being of her children.   Ã‚  Ã‚  Ã‚  Ã‚  There are many signs of which may be able to tell you if you or your child suffer from Fetal Alcohol Syndrome. They may have the following characteristics or exhibit the following behaviors; small in height or weight in comparison to others of the same age, abnormal facial features such as small eye openings, poor coordination, hyperactive behavior, learning disabilities, developmental disabilities (i.e., speech and language problems), mental retardation or low IQ, problems with daily living, poor reasoning and judgment skills, and sleep and sucking disturbances in infancy. Children with who suffer from FAS are also said to be at risk for psychiatric problems, criminal behavior, unemployment, and incomplete education. These are known as â€Å"secondary conditions† which are problems that children are not born with and may acquire throughout life but do not necessarily have to.

Title Page American History

The American society is characterized by high level of civilization which has been achieved through great efforts by Americans as well as other very important parties that were involved in its formation. In this particular case, the European involvement as well as the involvement of Indian Americans is put into consideration. These two parties became involved in American society’s development before the year eighteen hundred where the Europeans started and Native Americans picked up from them.The main area of concentration during this time was agriculture and the American society was shaped according to the available farming methods, technologies as well as the piece of land. AMERICAN HISTORY The Impact of Native Americans on the Development of American Society before 1800 Introduction From the time when Columbus arrived in America back in the year fourteen ninenty two until the present day, Native Americans have encountered oppression from white men. The land of Native Americ ans was invaded which forced them to settle in reservations.Native Americans were very annoyed and decided to begin war with the whites as a means of defending themselves as well as their land. This took place through Indian wars where whites considered Native Americans as being hostile. Despite the fact that Indian Territory as well as their reservations were taken over by the whites, Native Americans managed to send away tribes that had already inhabited the Northern American region. Native Americans were made to sign agreements with the American government but this government did not keep its side of covenant as the whites still continued to harass Native Americans.(Beers, 2008) Ways in which Indians’ Presence Did Affect the Society Europeans Tried To Craft in America before 1800 during That Time Indian American forms part of the tragic casualty that was affected by imperial expansion. This first occurred through European nations which had tried to shape America as an agri cultural land while a similar situation was also caused by US. The situation where American nation rose on Atlantic seaboard which was followed by a rapid expansion through the interior of Trans-Appalachian resulted to a radical change in the way American society perceived Indian.This made American pioneers to get into the wilderness in a family-like organization while they had an agrarian based society. Americans took up the agrarian way of life from Indians whereby the whole family was required to provide labor in frontier farms owned by the particular families. Once the Americans had adopted the Indian agrarian methodology, they became independent. However, they later realized that they needed the land that belonged to Indians since their population had greatly expanded.More so, there were several modifications in the nature of agricultural markets as well as technology which were different from the one that had been previously introduced by Europeans. (Beers, 2008) The impact th at Native Americans particularly Indian Americans had on the American society were of great benefit to the Americans since they contributed to advancement of agricultural practices introduced earlier on by Europeans. New technology and expansive piece of land for agriculture was made available which could not have been the case if Americans did not have an encounter with Native Americans.(Beers, 2008) Conclusion American history dates so many years ago and European involvement in shaping America is part of it. When Europe invaded American land and tried to rule over it, it had a great influence over its inhabitants. This was mainly through involvement in agricultural activities which Americans embraced. Later on, the shaping of American society continued where Indian Americans were involved. This group of people engaged themselves in more advanced ways of conducting agricultural activities which American society also borrowed from them.The influence of Indian Americans on the Americ an society was positive rather than an obstacle as it introduced new farming technologies as well as expansive pieces of farmland. Some analysts regard the whole process involving American society with European and with Indian Americans as civilization. The American society has portrayed signs of enlightenment and development from the series of engagement. (Beers, 2008) REFERENCES Beers H. (2008): Bibliographies in American history: guide to materials for research: New York, Octagon Books pp 38-42

Emirates Airlines Essay

1 INTRODUCTION 1.1 Aim It is vital to review the progress of business, particularly in a circumstance of rapidly changing contexts. In this regard, there are core attempts that International management needs to do in reviewing business performance. In order to respond to change effectively, the company must access its efficiency in current development direction. They need to identify their competitive advantages, position themselves and find out how competitive they are in the marketplace. As a result, management must redefine their business goals and set new strategic objectives to sustain as a Global leader in a dynamic environment. 1.2 Scope This report uses, The Emergence & Rise and Rise of Emirates Airline As a Global airline using the Emirates Airline case study. 1.3 Company Background Emirates started in 1980s as a small corporation but with big dream. In the start they reduced their services to Dubai. Emirate’s is a government own company and started off with the capital of $10 million; they started off with two planes both of them were leased from Pakistan international Airlines. It was established after Gulf Air, a regional airline then owned by Bahrain, Qatar, Oman and the United Arab Emirates. Tim Clark, the  president of emirates, says that his airline represents the future of mass air travel. In the time economic downfall when all companies were struggling to sustain themselves, even at that time Emirates was well enough to attract customer, raised fares and consistently turned a profits. Emirates earned $925 million his last six months, which was raised up from $205 million in the previous year. To attract and sustain their customer they have put glamour in their planes, notable innovations included the introduction of in-flight personal video sys tems for passengers in all classes, telecommunications in all three classes and an in-flight fax facility. Emirates also acquired an exclusive-use terminal In Dubai airport. From its humblest startup, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4 in 1985 (Stanik, Smith, Erakovic, 2007). Emirates pursues its focused differentiation in a legacy airline of luxury, hi-tech, excellent quality. It has been successful and is now the Gulf’s largest carrier, one of the world’s five best airlines, and expects to become the world’s largest airline by 2015 (Hugh, 2007). Emirates one of the leading airline of the world having 15 A380s alone and expecting to add 75 more is the most successful airline. Has grown into the world’s largest airline by passenger miles flown. The reasons for its success are the competitive advantage of low cost and high quality enabled Emirates to become the leader. According to the competitors the success of Emirates is because of the support of the rulers of Dubai but Emirates do not accept this claim and they believe Emirates is a separate business unit. Until 2009 Dubai was the largest and most prosperous emirate under the UAE. However the financial crunch that led to Dubai’s bankruptcy and heavy debt has affected all nationally owned companies. The Emirates airline is no exception. However, the global economic recession has enormous impact on business. Obviously such an economic downturn affects business sustainability in several aspects such as market demand, customers’ changing preferences and behavior, financial deficits, internal resources etc. Economic recovery is uncertain. It is important that management is aware of the short-term effect and its potential medium impact on the business. Emirates must take its core competences, competitive advantages to overcome such a situation and map out strategic objectives to sustain as worlds best Global airline in the future. It has been affected nominally and a lot of  extra strategic implications were called for and like rest of Dubai, Emirates is riding this crunch. Emirates is still one of the most popular airlines in the world and it has bounced back strongly displaying strong profits The success story of Emirates Airline is a phenomenon in terms of stable growth, continuous innovation and significant global expansion. Emirates have drawn out worthy lessons to establish as a Global airline. This report will attempt to look at the competitive environment of Emirates and the macro-environmental factors affecting the airline industry. 2 Findings 2.1 Research Methodology A macro environment dissection has been spotted to audit different outside impacts on business and shed lights on future patterns that may influence the business. Dissection of Porter’s five powers will help comprehend industry rivalry and blueprint impacts on improvement of business sectors and business. Utilizing this model helps the organization manufacture a method to keep in front of these impacts. Further, the spotlight is on dissecting the earth. In inspecting the business execution and organization’s methods set up, key assets, a SWOT is fundamental. This is carried out in an exertion to assist vital administration survey how to gain by business qualities, minimize the impacts of shortcomings, benefit as much as possible from any open doors and lesson the effect of any dangers. Emirates are most likely not an ease aerial shuttle. Throughout its starting development stage, throughout the mid to late 1990’s, Emirates figured out how to secure an administration separation that was profoundly prevalent and is currently an industry standard. It was Emirates that began the utilization of an individual TV set fit behind the seat. This was popular to the point that it helped their deals massively and even gave them a solid brand picture of being individuals benevolent. Along these lines their methodology throughout that stage was to be buyer neighborly and to produce a decent brand picture. As Emirates developed, once their brand picture was secured and there was a solid Emirates vicinity in the business sector, the center of the system was to acquire piece of the overall industry at the cost of contenders. This was  to be fulfilled with most extreme scaling conceivable. This method was in fit with the necessities of the business as expressed above in the report. With the decrease in the premium travelers fragment and the proceeding with decrease circulating everywhere freight part in the current financial year, Emirates is currently starting to concentrate on the economy class travelers. This vital movement is sure and is in accordance with the current achievement considers in the business. A speedy take a gander at the movement volume of carriers is justified. As it can be inferred from the figures above, which are of 2009 travel statistics, low cost airlines like Ryan Air and EasyJet have managed to take a great chunk of passenger volume. Emirates is good compared to carriers in the Asia-Pacific and Middle Eastern region but its volume is still less than some of the Anglo-European carriers. 2.2 External Environment 2.2.1 Macro Environment Analysis 2.2.1.2 Economic forces For air transport industry, interest for travel depends gigantically on financial conditions. Pride, Elliot, Rundle-Thiele, Waller, Paladino & Ferrell, (2006, p. 61) battle that â€Å"current monetary conditions and changes in the economy have a wide effect on accomplishment of associations’ promoting methodologies†. Emirates developed and created its business in The United Arab Emirates, which has a solid economy (World Fact Book, 2009). The businesses where it chose to work in are additionally influential economies of stable development (Appendix 1 shows nation GDP). Unquestionably, stable monetary development is a springboard to accomplishment of a carrier’s improvement because of expanding request in air goes by high-pay individuals for business and relaxation. Emirates recorded an expand in traveller amounts of more than 15 for every penny yearly (Stanik, et al, 2007). Late financial downturn has critical effect on the business. Air travel request has fallen significantly. A few real aerial shuttles will cut  household and global limit further in 2009 because of a falloff of about 25 – 30% throughout the last quarter of 2008 (New York News, 2009). Bisignani (2009) contends that the state of the aerial shuttle industry today is troubling. Request has weakened considerably all the more quickly in the monetary lull. IATA, which speaks to 230 aerial shuttles including British Airways, Cathay Pacific, Emirates and United Airlines, likewise raised its gauge of universal air transport misfortunes in 2008 to $8.5 billion, from its past $8 billion evaluation, as indicated by Bisignani (2009). The business is in serious consideration (Roy Morgan, 2009). The test is the way to survive past the current emergence. 2.2.1.3 Political forces Air go between nations is by arranged understandings (Dervaes, 1998). Flying regulations between governments affect incredibly on the accomplishment of an aerial shuttle’s operations. Weismen (1990) concurs most governments have strict regulations on outside transporters to work certain courses in their nations of origin to ensure the national or assigned aerial shuttle. On account of Emirates Airlines, nonetheless, Dubai is an unprotected business. Its open skies approach helped Emirates to turn into a bearer that can contend with the world’s biggest aerial transports (Stanik et al, 2007). Emirates have developed in scale and stature not through protectionism yet through rivalry – rivalry with the continually developing number of global transporters that exploit Dubai’s open-skies approach (Stanik et al, 2007). Emirates has delighted in the profits of worldwide pieces of the pie from entering global ends, for example, America, New Zealand and Australia because of late concessions to full movement rights from the two legislatures (Stanik et al, 2007). Flying deregulation has helped carriers to create for open course entrance, passageway of air transporters, focused admissions, administration recurrence (Goetz and Sutton, 1997). Further liberalization in the business is unstoppably expanding. Thus, the playfield rivalry gets to be more exceptional. 2.2.1.4 Social and cultural Social and Cultural factors have impacts on improvement procedures. Both residential and global markets where Emirates works have society differences. Dubai, Australia, Canada, U.s.a and U.k are multi-social nations. Profits originate from a mixed bag of buyers’ patterns in agreement  to their qualities, mentality, training, religion and lifestyles. As a truth, stable incomers make occasions every year. An alternate sample shows, in U.s.a, seventy five percent of high-pay individuals take an air excursion every year (Hanlon, 1999). It is genuine in European nations where most individuals have a solid interest to go on yearly occasions. Emirates has focal points working in ends of the line where the pattern of air travel is socially enhanced.(stanik et al, 2007). Emirates has delighted in the profits of worldwide pieces of the overall industry from entering global goals, for example, America, New Zealand and Australia because of late concessions to full movement rights from the two administrations (Stanik et al, 2007). Avionics deregulation has supported aerial transports to produce for open course section, passageway of air bearers, focused tolls, administration recurrence (Goetz and Sutton, 1997). Further liberalization in the business is unstoppably expanding. Subsequently, the playfield rivalry gets to be more extreme. 2.2.1.5 Technological forces Most recent engineering is a win driver in air transport industry. The requirement for innovative advances to turn into the first mover in the business will make the focal point of picking up a greater amount of the lucrative business market (Oum, Park and Zhang, 1999). Emirates is completely mindful of this rule in maintained speculations in most recent engineering seeking after its separation in the 5-star standard carrier. Emirates’ present request book remains at 244 flying machines of the most up to date Boeing and Airbus, with an aggregate estimation of pretty nearly Us$60 billion. It is now the most youthful and will be a standout amongst the most present day armadas in overall business avionics (Emirates, n.d.). It means to be a pioneer in innovative advances, Emirates marked in-flight cell telephone scope concurrence with Aero Mobile, creating the utilization of cellular telephones locally available (M2 Communications Ltd., 2006). For a long time, Emirates has been honored various grants, for example, the world’s aerial shuttle of mechanical advances, Best Global Airline Website, Best in-flight Entertainment, Best IT designer in-flight excitement and so on. (Emirates, n.d). 2.2.1.6 Sustainability Emirates states that high fuel costs and expanding lack of regular assets are  confronting makers to make more diminutive, more eco-accommodating vehicles. Further, an unnatural weather change and environmental change have debased nature’s turf and the carrier business has been a component to a more quickly developing wellspring of nursery gas outflows (Emirates, 2008). For a long time, aerial shuttles have countered weight from tree huggers with disavowals and advertising about their green certifications (Emirates 2008). Lately, aerial transports are striving to create biofuel for their planes. It is high time that aerial shuttles need to enter a natural association with airplane developers for eco-accommodating airplanes, quieter takeoffs and landings, considerably lessening ecological effects. 2.2.1.7 Success 1. Minimal Differentiation in both administration and in operations 2. Positive connections and relationship managent with suppliers. 3. Very thoroughly out scale and Extent of operations.  4. Ensure marketing through word –of –mouth through excellent service 5. Utilise the best techniques to get a slight edge. 2.2.2 Industry Environment Analysis Porter’s Five Forces This will give a snapshot of the industry competition level (Thompson et al, 2007). 2.2.2.1Threat of new entrants: Emirates is most likely not a minimal effort carrier. Throughout its introductory development stage, throughout the mid to late 1990’s, Emirates figured out how to get an administration separation that was exceptionally prominent and is presently an industry standard. It was Emirates that began the utilization of an individual TV set fit behind the seat. This was popular to the point that it helped their deals immensely and even gave them a solid brand picture of being individuals well disposed. In this way their procedure throughout that stage was to be buyer well disposed and to produce a decent brand picture. As Emirates developed, once their brand picture was secured and there was a solid Emirates vicinity in the business, the center of the methodology was  to get piece of the overall industry at the cost of contenders. This was to be finished with greatest scaling conceivable. This methodology was in fit with the prerequisites of the business as expressed above in the report. With the decrease in the premium travellers fragment and the proceeding with decrease circulating everywhere freight division in the current financial year, Emirates is currently starting to concentrate on the economy class travellers. This key movement is certain and is in accordance with the current achievement considers in the business. A fast take a gander at the activity volume of aerial shuttles is justified. 2.2.2.2 Rivalry among established companies: Emirates rival Air France-KLM and Lufthansa, the two biggest transporters in Europe; with Cathay Pacific in Asia Pacific locale; and with United Airlines in the Americas (Hoovers, 2008). These entrenched system transporters work inside the same objectives, for example, NZ, UK, Hong Kong and America. The opposition is forceful as the worldwide business is seeing boosting development of ease carriers (Hofmann, 2007). 2.2.2.3 Bargaining power of buyers: Rivalry between organizations is powerful. Emirates may confront a risk now and in future when clients these days have a capability to make requests on their items, in term of lower costs, higher administration or item quality. In this manner, Emirates is unrealistic to display high rates of turnover about whether because of value diminishing, and putting all the more in item development (Hill et al., 2007). Bargaining power of suppliers: Boeing and Airbus are the two overwhelming flying machine makers for the world’s carriers. Requests by all aerial shuttles for the most recent airplanes are put to both of them. As a vast purchaser, Emirates still need to face the risk of paying higher costs or even conveyance delays. In addition, Emirates depends such a great amount of on these suppliers as obliged items are separated while the suppliers have high mastery. 2.2.2.4 Substitute products: Most carriers offer results of comparative peculiarities: low value, great quality and fantastic administration. In the locale, for instance, other immediate substitute items to Emirates are Qantas, Cathay Pacific, and Singapore Airlines. In this manner, Emirates will encounter challenges when most players get aggressive enough to dispatch new items internationally. A case is Virgin Blue, which propelled V-Australia for Trans-Pacific administrations in 2008 (Virgin Blue, n.d). Clients profit from a more extensive decision at their results of less expensive cost yet higher quality. 2.2.2. 5 Strategic Groups There are obviously strategic groups existing in the industry in similar markets. Examples are named: Cathay Pacific, Qantas, Air France-KLM and Lufthansa. These major players offer similar products in terms of luxury passenger package, young flyers, in-flight entertainment etc. This signifies that Emirates is aggressively competing with others. 2.2.2.6 Key Success Factors Cost competitiveness: This is crucial for a capital-serious industry, for example, aerial transports (Oum, Yu, 1999). It is basic that great directors can run operation costs at least level to build most elevated benefits. To adjust absolute operation costs, the administration must take care of the issue on expense slicing in methodology to keep gainfulness (ANZ, 1990). Economies of Scale: Emirates is entrenched with solid system unions over worldwide ends. Then again, Emirates has persistently put resources into its armada and reveled in high productivity (allude to Appendix 3). This implies the organization can expand limit while still equipped to keep up altered expenses contrasted and different players. Emirates can have admittance to worldwide markets with more noteworthy topographical scope. Therefore, this makes a high obstruction to different contestants because of high expenses and extent of business. Brand loyalty and product quality: Emirates has built up its brand and image significantly within the last two decades. More customers have become loyal and chosen Emirates when travelling from the Middle East and Europe or NZ (Stanik et al, 2007) because of high quality, product innovation and excellent service. Appropriate strategy: Emirates are differentiated as a legacy airline where advanced technology, staff skills and ancillary services are the main drivers for success. Therefore, Emirates is aware of the need for continuous innovations, not only in fleet and staff expansion but also in premium services. Emirates has been renowned for technology development and skilled staff of multi-culture backgrounds (Stanik et al, 2007). 2.2.2.7Nature of customers and market segments Market segmentation has been obviously defined: legacy airlines, low-cost and budget airlines. As a luxury and legacy airline, Emirates has determined its focused differentiation, targeting at sophisticated customers and business travelers. As its logo says: â€Å"Step aboard an interactive tour of all the elements that make up the Emirates difference, on and off the ground†¦ excellent service, outstanding comfort and superior technology† (Emirates, n d.). Industry markets have become apparently segmented. Boosting budget airlines have attracted passengers and created higher competition when customers become more price-sensitive. This requires Emirates to re-consider strategic development direction. 2.3 Internal Analysis This section will explore Emirates’ key resources in an effort to identify its SWOT and outlines how the business’s value chain is structured; what strategies it has pursued and how competitive it is, compared to competitors. Strengths Advanced engineering and consistent development Developed base restrictive terminal, nearby air terminal ground administrations, lounges Large and young fleet Stable fund ability; Competence of strategic management, know-how Skilled staff of diverse cultures Brand loyalty and good will Absolute cost advantages: low home-base work expense fuel subsidies, free neighborhood taxes Economies of scale Scope of business, in term of established value chain Weaknesses Lack of nearby gifted work, just about depended on expats Finance intensely depended on oil send out, potentially bringing about budgetary deficiency when oil value drops. Cost-concentrated business due to highly diversified value chain Home government subsidies Local economy dependence. Opportunities Higher global market expansion and entrance due to expanding deregulation and liberalization Gaining promoting profits of large size and network spread when being of consolidation Reducing competition on duopolistic routes Possible entry into low cost market penetration due to absolute cost advantages and economies of scale Threats Low-cost revolution: more intense competition Unstoppable deregulation and liberalization Consolidation and concentration within alliances Fuel price fluctuation, Uncertain recovery of economic crisis Environmental constraints: climate change, global warming, shortage of resources, air pollution 2.3.1 Tangible resources In light of latest technology and excellent service strategies, Emirates is in the forefront of the industry, owning the most modern fleet of 113 aircrafts, global markets of 100 destinations in 62 countries, over 12,800  highly-skilled staff of more than 100 nationalities and significant market share (see Appendix 3). It is undeniable that these resources are vital to Emirates’ success. Emirates has highly developed infrastructure such as home-base airport, exclusive terminal, supporting services. Further, the company’s finance is highly stable. All of these contribute to competitive advantages over competitors. 2.3.2 Intangible values: Management’s competence Staff’s skills and know-how together with strong dedication are crucial to success (Stanik et al, 2007). These can be proved through how they survived and made profits after the 9/11 event which was a crisis in the industry while other airlines announced bankruptcy or losses. Emirates was cautious about not creating over-capacity and appropriate launch of new products when and where demand and profitability are high (Stanik et al, 2007). Emirates succeeded in expanding into NZ in 2003 when this new destination saw 29 international airlines offering services to the country. This know-how and core competences can not be copied. Thus, Emirates owns a great value of its goodwill, established throughout its life. Absolute cost advantages Emirates actually obtained advantages from Dubai’s ultra-efficient airport, tax-free environment and especially low-labor costs, less than 20 per cent of its total costs while competitors struggled with that up to 35 to 40 per cent (Stanik et al, 2007). Brand Image By establishing brand associations with high- profile international events through sponsorships. Currently, some prominent sponsorships are: FIFA World Cup, Rugby Union World Cup 2011, ICC World Cup 2011, Cricket Australia, Emirates Team New Zealand, 15 international golf tournaments, horse- racing events such as the Melbourne Cup, the Singapore Derby and the Dubai World Cup, car racing, tennis, arts, culture and AFL (Collingwood) Brand loyalty Emirates has built up its brand significantly within the last two decades. More customers have become loyal and chosen Emirates when travelling from the Middle East and Europe to New Zealand and Australia (Stanik et al, 2007) in terms of high product quality, product innovation and excellent service. Economies of Scale As outlined in ‘Key Success Factors’ 2.3.3 Established Value Chain Emirates is renowned for a huge range of properties, diversified business, contributing to its full operations. Most operations are owned and run by Emirates. Dubai International Airport has exclusive Emirates Terminal 3 (Emirates, n d.). Emirates adopts vertical integration into its core business structure, incorporating diversified properties. This resembles itself through manufacturing, marketing and technology. Emirates directly operates check-in, service desks, boarding and lounge services, baggage and handling and airport push-backs (Emirates, n d.). In addition, Emirates hotels & resorts; Emirates sky cargo; Emirates aviation college for pilot and staff training; Emirates engineering centre for repair, maintenance and training; Emirates catering, incorporate business support (Emirates, n d.). These activities make up smooth operations for the airline’s success. Obviously, Emirates has a great potential to create added value through vertical integration in the value chain, defined by Hill et al (2007). As stated, there are many Emirates-branded subsidiaries and partner companies that operate in conjunction with the business. On the basis of this assessment, Emirates outweighs competitive advantages over competitors, in terms of productivity, cost efficiency and entrepreneurial management. 2.3.4 Key strategies employed Reviewing the company’s business-level strategies, its focused differentiation as a 5-star standard airline, underlines product development in terms of luxury, excellent quality and service. Emirates has proven to be a successful company exploiting this market segment with high profitability. Considering its capabilities, competences, competitive advantages and economies of scale, Emirates has decided to expand global markets on its own. Explaining to the direction of not joining a major alliance, Maurice Flanagan, Vice-Chairman, answered the company had examined and could not see any business case for it (Stanik et al, 2007). Explicitly, this indicates how strategic the management are as they consider possible impact of entering major alliances with strong competitors of similar-level economies of scale, operating within the markets and channels. Taking into consideration that it is well-established and can compete with other major players with its own competitive advantages and core competences. Emirates avoids giving away its know-how, technology and other resource values to potential competitors (Hill, et al., 2007). This becomes an example of excellent strategic management. Emirates is in stable growth stage of the industry lifecycle. The company’s strategies have been appropriate. Thus, Emirates grew at an average annual rate of 25% – one of the 20 biggest and the five most profitable airlines in the world in 2004 (Stanik et al, 2007). Appendix 3 shows revenues and profitability. 2.4 Organizational Culture at Emirates Culture is very important for emirates because emirates have employees with 32 different nationalities. It is a challenge for emirates as a company to manage this and it is a need to create a same and collaborative organizational culture. Emirates efforts for management to align and create a unified vision let alone culture, there was no unified identity and individuals were acting and reacting as individuals and hot as a cohesive force. Emirates needed a cohesive force that provided an exclusive type of service in line with the emirates philosophy, to complete their task to open its flagship property of hotels and resorts within a deadline. 3 Force Field Analysis Force Field Analysis Restraining Forces Driving Forces Restraining Forces 1. Different cultures 2. Different nationalities 3. Different backgrounds 4. Different experience and want to work 5. Work in a comfortable in which they are used to 6. Loss of status 7. Personal beliefs 8. People and Feelings Driving Forces 1. Desire to work well 2. Clear communications 3. Managers want a fully operational hotel in 4 weeks and will need to encourage 4. Persuade staff to change and develop new culture 5. Vision 6. Team work 7. Communication 8. Team work 9. Change management 10. Winning 4 Success of Emirates managing culture change Emirates use different methods and techniques for change are as follows: Culture Change Process By changing and keeping a culture use the DCP (Directive Communication Psychology) change in the organization 1. Top management committed to result without their egos. In that case management should show their commitment towards productivity 2. Try to discover different factors that are difficulty of the people, in addition to earn more money. Real issues noticeable for example impression the lack of respect between the managers and the subordinates. In addition many of them believed that their contribution was important but no body pay attention to their work. There was previously open policy from the senior management to resolve that type  of problems but nobody used it. Top management discussed that they can accepted and for immediate implementation of new programs. 3. Discover who has the positive and negative influence. In this case identified total number of positive and negative influencer. 4. Apply the DC Revolution strategy by separating the total into 2 groups. This method includes five 1 day experiential guidance, every by 1 day on spot apply and spreading of skill gained at the workshop. The process included the psychological tools on how individuals could attain their own personal emotional and life goals through their work and related their own victory as a purpose of successfully cooperating with others. In an experiential atmosphere, key influencers become alert of the effects they have had on their environment and how that has affected their lives and success. They take responsibility for their world and no longer charge others for their problems. 5. Tackle the emotional issues found in the innovation procedure this is done through creating Guiding principles that they take out from their communications with others in the organization. They expand into the delegates for the group. 6. Contain trainers on site to support in the distribution of information and put into practice into the work processes. Every key influencer works with 5 others to implement what they have find out and those 5 then work with 3 to 5 others. In core, the key influencers become the consultants and the trainers simply assist these â€Å"internal consultants† to be effective 7. Include a half-day show and appearance where the entire organization attends. The key influencers perform scenes from their work environment that all can relate to and how the difficulties are overcome with the new knowledge that everyone has attained through the program. Key influencers also present amend proposed by them and the other staff to senior management 8. Top management accepts the initiatives proposed, Because they have fallen within the guidelines that were preset by the top management in the discovery process step 2. To set this commitment, the revolutionaries prepare their Revolutionary statement of belief on a large board where everyone signs it including top management in the acceptance of the new  culture they have created 9. Grip revolutionary elections where the corporate revolutionaries choose a leader from their peers. The elections also include general and 2 reserves for each general. The purpose, to keep the revolt going by having a representative that actions the revolution initiatives and organizes the revolutionaries to implementation. They also are accountable to make sure that top management doesn’t get too â€Å"busy† in the short term to apply the guiding principles that will make the big difference in the long term. The revolution leaders are elected era and part of their accountable to maintain the honesty of the guiding principles across the organization. Consulsion 27 years after its start, Emirates has established itself as a pioneer in the airline industry and has set a benchmark for other airlines to follow.Connecting100 Destinations across 6 continents, it has emerged as one of the leading airlines in terms of fleet size, income, international passengers carried and quality of service in a relatively short span of time. With a fleet of 144 aircraft and 204 aircraft on order which include 90 Airbus A380 aircraft, Emirates has been one of the few bright spots for the sluggish aviation industry and seems well on course to achieve its aim of connecting any two destinations in the world with one stop at its hub in Dubai. When dubai`s flag carieer is born, the major airline serving Middle East cities, Dubai and other was Gulf Air, an airline which owns by the governments of Bahrain, Qutar,Abu Dhabi and Oman. However, In October 1985, Gulf Air reduced its flights to Dubai owing to the government’s Open Skies policy. Gulf Air feared that its flights to Dubai merely served as a regional feeder for bigger international airlines and the Government of Dubai refused to grant it protection from foreign competition. This step prompted the Dubai government to consider launching its own airline. Six months after a feasibility study was conducted, Emirates was officially launched. The airline started off with a fleet of 2 leased aircraft and an fledging capital of $10 million, which was not considered a significant capital to run an airline even back in 1985. The government also announced that the airline would not receive any further government funding. Few would  have given the airline a chance back in 1985. However, by 1988, Emirates had already added 12 destinations and was well on target to add many more. By the early 1990s, Emirates had established itself as one of the fastest growing airlines and was carrying over 2 million passengers annually, a figure that grew to 27.5 million in 2009. It had become increasingly evident that Emirates was a tremendous success story of the aviation industry. One factor that distinguishes Emirates from other airlines is its strong financial performance. It has registered a loss only once in its 27 year history. Despite significant expansion and investment in infrastructure, Emirates’ bottom line has been largely robust. Within 8 years of its launch, Emirates’ revenue stood at $500 million and by 1998, operating revenues had crossed the $1 billion mark. The airline announced a net profit of around AED 3.5 billion ($951.6 million) for the fiscal year 2009-2010. Despite significant economic hardships faced by the aviation industry at large, Emirates has proved to be highly profitable. Over the years, the airline has been able to build a strong brand and has developed a loyal customer base. A sizable chunk of its success can be attributed to the emergence of its hub city, Dubai as a global tourist and financial hub. As the number of tourists to the city has increased significantly over the past decade, a large number of them hav e preferred to travel by Emirates. The airline also offers attractive holiday packages and hotel stays at the Burj Khalifa to lure passengers. Emirates is often seen as a symbol of Dubai’s progress and this has also been acknowledged by Sheikh Ahmad bin Saeed Al Makhtoum, Chairman and Chief Executive of The Emirates Group, the parent company of the airline. In an interview with Gulf News, a Dubai newspaper, Sheikh Ahmad said, â€Å"Together with Dubai, Emirates has grown and prospered. Working in tandem, the city and the airline have defied expectations, building an international business and leisure destination, alongside a highly successful and profitable airline.† Emirates has also raised the bar for its competitors as far as quality of service is concerned. The airline is credited to be the first airline to introduce personal in-flight entertainment systems after it installed video systems for all seats in all classes in 1992. Emirates is also one of the few airlines that allows passengers to use cell phones to make in-flight calls. Emirates’ success also stems from its ability to offer a wide range of non-stop flights from  its hub in Dubai to destinations such as New York, Los Angeles, Sydney and Sao Paulo. Currently, it operates the most number of ultra-long-haul flights with seven flights. It also offers more seats on intercontinental routes than Air France and British Airways combined. This is a rather staggering statistic given that Emirates does not have a large home market compared to other European airlines. Another key feature of Emirates’ global presence is its continuous zeal to expand operations as adds more destinations to its already vast global network. The Airbus A380, the world’s largest passenger airplane, has been a focal point of this expansion strategy. Emirates has been the largest buyer of the A380. Its $11.5 billion order for 32 A380 aircraft at the 2010 Berlin Air Show which raised its total order for the aircraft to 90 is ample testimony of its expansion plans. In addition, it also placed a $9.1 billion order for 30 Boeing 777 aircraft, which can seat over 300 passengers, at the 2010 Farnborough Air Show. The airline sees international aviation being dominated by large aircraft in the future as passengers’ preferences become more inclined towards non-stop commercial flights. It thus aims to be equipped with the capacity to handle this demand well in advance. However, the path ahead for Emirates is not entirely turbulent-free. Competitors have become increasingly wary of the airline’s progress and have often accused it of benefitting from government subsidies, a claim that Emirates has constantly denied. This accusation has prompted the airline to publish audited financial statements on its website. International carriers argue that they are unable to compete with Emirates on a level playing field. European carriers, in particular, fear that Emirates’ penchant to connect cities with long-haul flights may reduce the importance of European hubs. Lufthansa has been lobbying the German government to restrict landing rights offered to Emirates. Similarly, Canada has also restricted the carrier’s landing rights in Toronto and has refused to approve flights to Vancouver. Meanwhile, Emirates has said that international fears are unfounded and considers these recent developments to be a ploy to hinder its growth and expansion. Given, the large number of orders placed with Airbus and Boeing, Emirates will not want to be left with excess capacity when the orders are fulfilled. It can ill afford to underutilize its fleet of large aircraft and its future success will be partially dependent on the effective utilization of its capacity. Though  geo-political and economic challenges remain, Emirates seems well poised to take further leaps in the industry and consolidate its position as a leading airline. References ANZ McCaughan and Forsyth, P. 1990, Australian Airlines: Implications of Deregulation and Privatisation, Monograph Bisignani, G 2009 World’s airlines seen losing billions this year, news, retrieved 20/04/2009, Borenstein, S., â€Å"The Evolution of U.S. Airline Competition,† Journal of Economic Perspectives 6, 45-73 (1992). Brueckner, J.K. and P.T. Spiller, â€Å"Economies of Traffic Density in the Deregulated Airline Industry,† Journal of Law and Economics 37, 379-415 (1994). Brueckner, J.K., â€Å"The Economics of International Codesharing: An Analysis of Airline Alliances,† International Journal of Industrial Organization 19, 1475-1498 (2001). 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